Privacy Policy

Howren Trading Co., Ltd. (hereinafter referred to as “we” or “our company”) respects your privacy and is committed to protecting the personal data you provide when using our website. To help you understand how we collect, use, protect, and share your personal information, we have developed the following Privacy Policy. Please read this policy carefully to understand how we protect your privacy.

1. Scope of Application
This Privacy Policy applies to all data collected when you use our website, mobile applications, online services, and other related services operated by our company. This policy does not apply to third-party websites or services, for which our company assumes no responsibility.

2. Methods of Data Collection
Our company will collect your personal data for the following purposes and on lawful grounds:
• Data Provided by You: When you fill out forms, subscribe to newsletters, or contact us, you may be asked to provide personal information such as your name, email address, and phone number.
• Automatically Collected Data: When you browse our website or use our services, we may automatically collect information about your device, browsing behavior, IP address, etc., through cookies, server logs, and other technologies.
• Data from Third-Party Sources: If you log in to our website using third-party services, we may obtain relevant data from these third parties.

3. Purpose of Data Usage
Our company will use your personal data only for legitimate, lawful, and reasonable purposes, including but not limited to:
• Providing Services: For example, to process your orders, provide customer service, and respond to your inquiries.
• Marketing and Promotions: For example, to send you notifications about events or activities that may interest you. If you do not wish to receive marketing information, you may opt out at any time.
• Service Improvement: We analyze your interactions with our website to improve the quality of our products and services.
• Legal Obligations: Where required or authorized by law, we may use your data to comply with legal obligations or protect our legitimate interests.

4. Data Protection
We take reasonable technical measures and management procedures to protect your personal data and prevent data loss, misuse, unauthorized access, or disclosure. However, please note that data transmission over the internet is not entirely secure, and we cannot guarantee absolute data security.

5. Sharing of Data
Our company will not sell or rent your personal data to third parties, but we may share your data with third parties in the following situations:
• Service Providers: We may share data with third parties who assist us in operating our website or providing services, such as data analysis, marketing, etc.
• Legal Requirements: We may provide your personal data in response to lawful requests by law enforcement agencies or government authorities.
• Corporate Changes: If our company undergoes a merger, acquisition, or asset transfer, we may transfer your data to the new entity.

6. Data Retention Period
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. When the data is no longer needed, we will take steps to delete or anonymize it.

7. Your Rights
You have the following rights regarding your personal data:
• Right to Access: You have the right to inquire whether we hold your personal data and to request access to or a copy of it.
• Right to Correction: If your data is incorrect or incomplete, you have the right to request that we correct it.
• Right to Erasure: Where permitted by law, you may request the deletion of your personal data.
• Right to Restrict Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal data.

8. Changes to the Privacy Policy
Our company reserves the right to update this Privacy Policy at any time. If significant changes are made to this policy, we will post an announcement on our website. We encourage you to review this policy periodically to stay informed about the latest information.

9. Contact Us
If you have any questions regarding this Privacy Policy or your personal data, please contact us via our official email: [email protected]